Facts served up with a dash of fun.

Often the fun jobs can be locked behind a wad of NDA’s but thankfully with some careful editing and removal of any VO and SFX we are able to share this fun reel with you. A 3min joy to animate, it combined both 3D elements with 2D animation. Using seamless transitions to maintain pace and keep the message on track.

Credits
Art Direction and Design: We Are MAD
Animation: We Are MAD
Storyboards and 2D Elements: Ramen Studio
Created using: Red Epic Dragon, ARRI Lighting, Adobe Photoshop, After Effects, Premiere, Maxon Cinema 4D, Octane Renderer.

The colour palette had to represent multiple brands under one umbrella whilst still feeling cohesive.

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The reel had to thoroughly dive into the complexities of the situation whilst also having a certain lightness to still be entertaining.

Combining both 3D and 2D assets to create a informative reel that also mantains interest.