85 Meters of pure eye candy.
The longest display ever intalled. We had the amazing opportunity to create a series of moving artworks for this 85 meter behemoth when it was unveiled at Melbourne International Airport in 2018.
Credits
Art Direction and Design: We Are MAD
Animation: We Are MAD
DoP: We Are MAD
Created using: Red Epic Dragon, ARRI Lighting, Adobe Photoshop, After Effects, Premiere, Maxon Cinema 4D, Octane Renderer.
The “Fluid” series packed as much colour as we could possibly fit into a single frame.
The goal here was to show off the incredibly rich LED panels that were installed into this massive baggage claim hall.
The 2.5mm display with a total of 33,600 x 405 pixels and a 1,700 nits brightness, with a 160° vertical and horizontal viewing angles really creates an overwhelming experience.
Need we say more.
“Oddly Satisfy Ring” aims to please with its hypnotic spirals.
“A window into nature” was just that. A glimpse into what a tropical oasis would look like in 2050.
We all know that feeling as you disembark an airplane after a long haul flight and feel as though you’re an inch away from becoming a rasin. This series had that feeling top-of-mind during it’s creation.
A refreshing window into nature.
